Amari is a film director, writer and coach. She trained in Meisner technique and taught actors and creatives for years, and within her own film companies she built social media campaigns from the earliest days of social media. She developed strategy for creatives on becoming a brand and packaging their work, long before personal branding was a phrase. Her coaching draws on all of it: the craft, a director’s eye, and the strategy that turns creative work into a career or a business. 

The work includes creative confidence, growing your on-camera delivery, and practical success strategy for the business side of a creative career. Whether you are an actor deepening emotional connection with text, a writer, an artist ready to share your work, an established business owner ready to be seen online, or you are building something new with social media, video and YouTube growth, this is private coaching that works as an upward spiral. When you grow your business, you grow yourself, progress builds your confidence, and success and happiness rise together.

In this world, especially in the arts, there is no blueprint for how to make it, and there is very little guidance on how to look after yourself along the way. The path can be brutal, and those who step onto it are being courageous as they put themselves out there.
In response to this brave vulnerability, Amari sees a need for much-deserved support. She has developed tools and techniques to help actors, writers, painters, sculptors, directors and creative business owners, beginners and experienced professionals alike, to transform through deep inner connection, alongside a structured, strategic approach that leads to real success, even in the tricky world of the creative industries.